In today's fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones.
Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.
Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.
Why use window digital signage?
When many users think of digital signage, they might imagine a basic LCD display to put up a few advertisements. However, digital signage includes many different selections, including LED Digital Poster Signs.
"There is a diverse selection of options available which do so much more than traditional static signage. Digital displays can more easily capture the attention of customers, even under direct sunlight, and simple, efficient content management means retailers can keep their displays updated and eye-catching. With window digital signage specifically, you can, reach customers before they even set foot in your store.
What type of window signage should retailers use?
It's not enough to simply put up a window display and hope for the best. End users need to consider a variety of elements, such as ensuring customers can see the display, even in bright or dim sunlight. LED Digital Poster Signs continue to shine bright even after dark, when static signs and posters are no longer visible! Depending on where your store is and how late you stay open, that could mean an additional 5 plus hours of exposure per day.
Other factors to consider include versatility and flexibility. End users should also look for solutions that can be positioned in a variety of ways, such as hung or mounted.